I love Fall. Always have. Sweaters, leaves, spiced cider. But, I must admit, being the proprietor of an ice cream shop has lent a certain bitterness to the falling leaves. The bustle of summer is gone, no more lines for gelato, no more families gathering on the benches in front of the store, no more kids running up and down the street (at all hours I might add!) with chocolate ice cream remnants on their lips. The Trolley too trades in its summer duds for the accoutrement of Fall. The good news of course, is that gelato tastes just as good in December as it does in July–and we’re here for you with the same committment to quality that we had all summer long. The even better news, however, is that as the seasons change, the Trolley changes with them.
To highlight this fact we are rolling out our “Free Novo Coffee and Red Trolley Tea for a Whole Week” promotion (I just made that up. I probably should have come up with something more clever like “Get Your Rush on Us” or “Come For Coffee Without Coughin’ Up Any Coin (oh, that’s my fave!) but I digress…). That’s right, free. From October 19th-23rd anyone who signs up for our newsletter, The Scoop, will receive a coupon for a week of free drinking. Quite honestly, I couldn’t believe it when I heard it myself (the financial people promise me it won’t bankrupt us).
“Wait” you may say “this sounds great, but I drink my coffee in the wee small hours of the morning and you don’t open until 11??!!”
Got that covered. Starting the 19th of October The Red Trolley will be opening at 7am on weekdays, just in time for your first jolt of caffeine.
You already knew we had the best coffee (Novo) and now to top it off we have our own private label collection of whole leaf teas. I’ll give you all the details in the next post. Meanwhile, SIGN UP FOR THE NEWSLETTER, (www.theredtrolley.com) so that you too can save a week’s worth of coffee coinage.




Had an interesting experience last week when someone came into the store and wanted to sell us their ice cream and gelato base. It was enticing because it would have cut our costs by about 1/3. They claimed to be all natural, ALL NATURAL was plastered all over their marketing materials, they were local, and everything seemed perfect. I did, however, ask to look at the ingredient list.
For ice cream shop

